Thursday, May 19, 2011

Get Your Kicks: Hoops Star Maya Moore Becomes First Woman To Represent Jordan Brand

by Leslie Pitterson
Thought basketball superstar Maya Moore had already broken every record? Think again.

This morning, the University of Connecticut phenomenon inked a historic endorsement deal with Nike imprint, Jordan Brand, becoming the first female basketball signee on the brand’s roster. The 22-year-old forward joins Derek Jeter, Dwyane Wade, Carmelo Anthony, Chris Paul and Andre Johnson as the newest athlete signed with the brand.
In a press release from the company announcing the deal, Nike and the Jordan family expressed their excitement naming Moore as their newest brand ambassador. Michael Jordan, the brands namesake said:
“I am thrilled to welcome Maya Moore into the Jordan Brand. Not only has Maya proven to be a prolific winner on the court, but her hunger and determination to make an impact off the court makes her a valuable addition to the Jordan family. We look forward to working with Maya as she carries her success to the next level.”
This year’s WNBA number one draft pick, Moore will be starting next season with the Minnesota Lynx.  But the 6’0” is best known for her days in the UConn Women hoops program. Leading the team to a record breaking 90-game winning streak, back-to-back championship titles in 2009 and 2010, Moore became a Huskies’ legend and national face.  Not only is the two-time National Player of the Year, considered one of the top players in women’s basketball, her name is discussed among the greatest college basketball players of all time, period.

For Moore, representing the Jordan brand is an honor that has been a long time coming. Speaking on her new role, she said:
“As a student of the game, it is a dream come true to align myself with a brand that has a rich history in sports. Like most kids, I grew up idolizing Michael Jordan and continue to work relentlessly to reach his iconic status on the court. I’m truly motivated to take my career to the next level as a member of Team Jordan.”
Love it.
Always good to see a sister doing her thing- congrats to Maya on her big deal!

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